The launch of the first iPhone inspired our CEO & Co-Founder, Igor, to start Native Union. He knew it’d transform the way we live. Our first product, the Pop Phone Retro Handset, was designed for a more tactile and effortless experience when taking calls. Over a decade and many gadgets later, our needs have evolved but our promise stays the same – to empower your modern lives with tech.

Always creating at the nexus between tech and design, we looked to the design industry to brainstorm this art-meets-tech solution.Each year, our in-house design studio comes up with hundreds of ideas, then we choose a select few that we bring to life. But while many are left on the shelves (for now), we have a little soft spot in our design hearts for all these unseen concepts that could’ve been.